Navy Ts.

I’m in the process of putting away clothes, and a woman stops me. She’s dressed in a basic T-shirt–and by basic, I mean one of those free shirts you get from volunteering at activities, not one you’d pay for as athletic and comfort-wear. She is also wearing an aged, khaki short, and dirty tennis shoes. I am telling you this because as a salesperson, you can get an idea of what your customer might be looking for based on their ‘wardrobe’–because many people come to shop in what they feel comfortable in. Some people will dress beautifully to shop, because they feel ‘comfortable’ looking good when they go out; the same with people who wear Ts, old shorts, and dirty tennis shoes. With this information aside…

“Excuse me, do you have any navy blue T-shirts?”
I stand for a second thinking about her question, and observing what she’s wearing, as I look around me. I answer her, matter-of-factly, “No, I’m sorry. We mostly have these shades of light blue, and these other shades, but no navy blue.” I point out the styles of T-shirts nearby, and the color assortment we carry. I tell her how the season is currently vibrant colors–and for those who know Spring, this includes pastels, etc.
She just looks at me, and turns, maybe 45-degrees. She doesn’t even take a step away from me, and asks the nearest coworker, “Excuse me, do you have navy blue T-shirts?”
Seriously, what the hell? I’m standing right here, I can still hear you. So my coworker takes her on a ‘journey’ around the store to show her all the shirts she ‘won’t’ want. By ‘won’t want’, I mean literally, I just explained her outfit, and my coworker is showing this woman all these frilly navy blue tops, and other tops which don’t match this woman and she wouldn’t even appreciate. Even worse, my coworker turns and asks, “Hey, this is navy blue, right?” Because the woman is arguing that it’s not navy blue. Seriously, if she doesn’t even know what color ‘navy blue’ is, why is she looking for it?
I answer distantly, “Sure, if you think so. Yeah.” I just walk away.

You see, as a customer, when I’m looking for something specific, I hate when salespeople give me the run-around and ‘try’ to push a sale on me showing me ‘other options’. If I ask for a silver cardigan, I don’t want to be shown red, white, or blue cardigans. I don’t want to be shown a mock-turtle neck. I don’t want to see polos, nor do I care about your specials or sales. I’m looking for a silver cardigan, if you don’t have one–say you don’t have one. Don’t waste my time. Let me look for what I need, and if anything, tell me where I can find my cardigan. Thus, I tell people if we have or do not have what they are looking for, and I give them advice where to look–if I know anyplace. I would not be like a coworker trying to show ‘other options’ which aren’t even what I asked for.

Customer Types: The Dumb

That Makes Scents.

I answer the phone, and a male voice asks about our fragrances we have available.
“Yes, we do have that scent in stock,” I tell the customer.
“Well, how much do you have?” Their tone is already coming our rude and unkind.
“We currently have a lot in…” I’m cut off.
The customer yells at  me, with a cocky tone, “No. I want to know exactly how many you have!”
“Okay, hold on, I’ll go count.”
“Yes, you do that.”
I wonder why people feel the need to be so rude. I understand the status of anonymity, and the whole trolling around the internet and being jerks thing, but it seems logical that people should learn manners sometimes in their life, right? Anyway, I go and count the mini-size and the full-size bottles we carry, writing everything down just in case I get questioned about fluid ounces, and packaging. As I’m about the lift the phone, the line dies. I know from the tone of the customer, I’m already going to have a call-back.
So I wait patiently by the phone.
No need to be patient. The phone rings within ten seconds.
I answer, and the same rude voice starts to say, “Excuse me, I was cut off!”
I cut the person off, yet again, “We have exactly six of the mini, and twenty-two of the full-sized scent.”
“Good! I’m going to clean you out!” And he hangs up on me. I’m not even slightly bemused by this, as I recite the story, guessing the person will be about 5’7″ and weigh about 180 to 220 pounds from the sound of his voice and the way he talked. We all wait, holding our breath, “Did the scent customer come yet?”

So we wait. We wait for a long time, and I end up at the register and see someone packing the scents on top of the display. I’m in disbelief, it’s an older woman, but otherwise my calculations were correct. Roughly 5’8″ and over 200 pounds. She speaks, and she sounds like a man. “I spoke to you on the phone.” Her tone is no less rude and insulting in person. She asks if the scents are on sale.
My manager is nearby and says, “No, they don’t ever go on sale.”
“Oh, don’t give me that bullshit! I know they go on sale, with that bogo (buy-one-get-one). I’ve bought them for ten years from you guys! Don’t you lie to me, and tell me they don’t go on sale!” She goes on to recite how the other store would always call her and tell her when they were on sale and she’d buy all of their scents.

Later, the manager comes and tells me, “That’s promotion, that’s not sale, they don’t go on sale,” to justify herself.

Customer Types: The Capitalist, Micromanagement

Its in the Crotch.

I was walking around greeting and helping customers, when a woman comes up to me with a tone of anger.

“Excuse me, do you work here?”
“Yes, I do, did you need help?”
“These pants over here, I can’t find the sizes. There are no labels.”
I look at the wall of pants, and their hung to hide the labels, which merchandising thinks is ugly. So the sizes are on the back of each pant on the waistband. This is what I show her.
“Why did you do that?” Yes, I did it. I also created economic slow down on my vacation. “How are we supposed to find the size? Where is it again?”
Um, I just showed you, it’s in the back of the pants, I think to myself.
“I still can’t find the size.” She lifts up the leg and looks into the crotch of the pant.
“I”m sorry, the size isn’t on the crotch. I just showed you it’s on the back of the pant, here.”
“Oh. Well I want that blue one in a size zero! Fine me one!”
Lo-and-behold, on the very top of the pile is a zero. Not only this, but it was turned around backwards by another customer with the zero blazing like a rising sun. “It’s here, on the top,” I point at the size, “It says size zero.”
“Oh. Okay.” Then she walks away.

I’m so thankful I have to deal with people whose only purpose in interacting with me is to complain about something they don’t even want and aren’t even interested in trying on or buying. Thank you so much. Really, is this why you exist as a customer? Because if this is the reason, and she wasn’t a young woman who hasn’t learned manners and grace, she was an older woman with some sort of wisdom built into her bones. Why do you not learn as human beings to treat other people with some level of respect? This isn’t something you can blame on anyone else, not society, not your parents, but only on yourself–to take responsibility for who you are, and how you act.

Customer Type: Micromanagement, The Riddler

Divide and Conquer!

Two interesting customers enter the store. I hear someone say, “They were here for three days already!” Well, we’ve also had a sale going on. Basically, the sale is everything is on sale, 25% off the entire store. Hopefully, you understand how this works, you get 25% off everything. This discount is advertised throughout the store, in the windows, and of course, for the last three days.

So one of the two women comes up to me and asks, “Excuse me, how does the sale work? Do I get 25% off one item, or do I split it between everything I buy?”
I stare at her blankly for a moment. This must be a stare I give several times a week, to a variety of different customers, with an array of bewildering questions thrown randomly at my head. “You get 25% off everything you buy.”
“Oh, okay.” She turns and walks away.

Okay, pause, what just happened? It took me several minutes to even deduce what she asked me and what her brain was thinking. In the end, I convinced myself, for whatever reason, she believed the discount would be split between all the items she buys. Thus, I would give her 10% off one item, 5% off another, and we’ll say 10% off another, reaching a grand total of–wait for it–yes, 25% off! Okay, sure. Wow, that’s just borderline not-intelligent-at-all.

Customer Types: The Dumb, Lowered Expectations,  The Riddler

I Pick APEC of Zippers

My coworkers and I are helping an interesting couple, they’re European, at least by accent and attire. At one point, the husband comes up to me asking for help. He needs some sweaters, so I am glad to oblige. I search the floor where I’ve seen extra pairs–as sometimes they end up where they aren’t supposed to be. Seeing none, I ask for someone to check the back, as I double-check our inventory at our register.

The man comes up to me, “Well?”
“They’re checking in the back.” I search the computer, and I see him come behind the register to stand behind me looking over my shoulder. “Oh,I’m sorry, I need some space, sir.” I take a few steps away from him walking through the register area to get away. Finally, they find the sweater, well I actually go into the back to get farther away.

Later, he’s in the fitting room trying on the zip jacket, and unzips it, walking to me. I wonder if he’s going to ask for another size.
“You know, where I come from, the zipper is on this side,” he points to the right, while shaking the hanging end, “for men. For women, it is on this side.” He shakes the end of the zipper, where our zipper also ends. I stare at him blankly. “It’s backwards. Your zipper is backwards. The females have it on one side, the men have it on the other.” I stare at him blankly, because I suddenly think he’s crazy. “It’s okay, it fits good. I am just letting you know, it’s backwards.” He walks away, seeming almost proud to have informed me of this great wealth of knowledge.” I leave the fitting room behind, and leave him in the hands of other people.

I examine every single zipper in the entire store. Every single one connects on the left side. There is no ‘male-side’ or ‘female-side’ for these zippers. Sure, I know buttons are on the left for men, right for women. I tell one of my coworkers this ‘revelation’, noting, perhaps, in his country men’s pants and women’s pants must button on different sides. (Go ahead and look, your button should be on the left side.) So I begin to wonder what kind of country he’s from.

I see the couple approach the register as I go back to the fitting room, free of their backward zippers. Then I hear the cashier ask, “How do I do a Tax Exemption? These people are from APEC.” (APEC stands for Asia-Pacific Economic Cooperation, they have conventions–The Greatest Convention in the Pacific; people from around the world take part in it, hammering out trade-agreements and forward visions of future financial status.)

Either way, I am suddenly stunned that my financial future is in the hands of guys like this. (Even though a coworker has pointed out, some people are very knowledgeable about one thing, and absolutely clueless about every thing else.) I don’t know how far they had to travel from Kazakhstan, but I can tell they sent their best delegates from the Kazakh Ministry of Finance this time around.

Customer Types: The Dumb, Lowered Expectations

What Are You Going To Do About It?

There is a mother-son duo who often come in to shop. The son never wants help, and acts as brusquely as possible. Read this as destroying piles of clothes, ignoring any greetings, and leaving piles of clothes when he’s done trying on. Oh, and he also speaks to you like you’re worth about as much as dog feces. Yes, one of those people. His mother is some shy, quiet, awkward thing which sort of shadows him as he walks around being some dominant male. Oddly enough, from his stature and his face, you can tell he really isn’t dominant anything. If he weren’t so rude, I might actually feel pity for him because of short comings, yet the fact he comes into my workplace and acts like a beast is sad and irritating.

Either way, I’m in the fitting room helping customers, and he comes out of no where, demanding, “I need you to get something for me.” No, not, “Are you busy,” or “Can you help me, please?” He just glares at me, demanding help, because everyone else is cashiering. I decide to humor him, and ask what he needs. “I put clothes on hold, I want you to get them.” Alright, so he tells me his name, and I look in the holding area. There is nothing. I look twice, but there is definitely nothing. He’s standing nearby with his arms crossed, watching my every move, nearly glaring at me. I tell him I can’t find the clothes, it’s not there.

“What are you going to do about it?” He yells at me, and purses his lips, as if I’m supposed to suddenly grovel at his feet, beg for his forgiveness for my mistake–or my coworkers, or his mistake, and do what? Magically wave my hands in the air and make the clothes appear? I was tempted to do just that, and say, “Poof! Darn, it usually works, too! Sorry.”

Since I’ve worked out how to streamline my thoughts, we glare at each other for a few seconds. While my mind races, “Who do you think you are? I’m going to laugh, because they probably knew how much of a jerk you were when you called and decided not to even put your clothes on hold. Maybe they lost it on purpose, too. Or maybe you called several days ago and the clothes was duly put out as we are supposed to do. Of course, if someone puts it on hold here, most coworkers never put it out, so it must have been put on hold a long, long time ago.”

“Nothing,” I finally reply, and give him a blank, emotionless gaze, waiting for his reply. Instead, he acts like a little girl and gives some sort of deep sigh, moan, and groan, and throws his fists down, stomping out of the store as his mother follows closely behind. Oh that poor old lady, I’m quite sure he’s going to take it out on her after they leave, and she’ll probably have to buy him some ice cream, with a cherry on top. You know, sometimes, manners actually get you somewhere. There is actual truth in “The Right to Refuse Service”, but there are a lot of coworkers who would gladly slave and be treated like dirt, but in this case, I didn’t want to put anyone in such a position.

Customer Types: Big Baby, Micromanagement

The Budget Friendly Customer

Although there are jobs with commission–with customers who have admittedly deep-pockets–and other jobs which congratulate or reward employees with huge sales, there is an underlying truth which isn’t always discussed. You see, greeting customers is a random process, not as hard as winning the lottery, but roughly the same idea. You don’t know, when you walk up to a customer if they’re going to be rude, crude, and brusque–well sometimes you actually do. In any case, you also don’t know when you walk up to a customer if they’ll be money-bags or moth-balls–well sometimes you actually do.

So what’s the point? Even if you are a great salesperson, and you get a customer to spend their entire budget–let’s use percentiles–so 100% of their available budget. If the customer has $1000 to spend, than you’ve made some good money.  (Of course, if you make 3% commission on a $1000 sale, that’ s just $30, so you better get on with the selling!) Yet, if a customer only has a budget of $200, then you may or may not consider them cheap compared to the $1000 customer. If their budget is less than $100, then surely you’d be silently spitting upon them, right? This is the point, you can’t gauge the budget of a customer, you don’t know how much money they actually have to spend. So when you pat yourself on the back because you were able to make the customer spend $500, is that because of your skill or because it’s well within their budget?

I think it would make more sense if you consider a customer’s total budget, and how far into that budget you’re able to hit. because you can’t get a customer to spend $500 if they only have $200. If you get a customer with a budget of $1000 to spend $500, and you get a customer with $200 to spend the entire $200–which customer have you truly capitalized upon? Although I believe acknowledging sellers who hit high numbers, I also think we need to take into consideration if they just randomly hit the jackpot, or just ran into a customer who had a lot of money, and they just barely skimmed the edge of that budget.

I bring this up because of the power of money in retail. It makes the customers look at salespeople like they’re only worth as much as money is spent, but the same can be said about salespeople towards customers. In all reality, there is some respect to be found. There are some salespeople who find out how much their customers are able to spend, and help them work through that amount. This definitely takes a great deal of skill, because can you really help a customer find an outfit for less than $100? It’s ridiculously easy if they’re willing to spend $500. So just where does your skill really lay? Does it matter you can make huge sales? Or are you just ‘lucky’?

Family Colors

A man comes up and asks for a pant on a mannequin. It is just a basic grey khaki. So I show him where it is on the wall–yet again, I see the bright light issue, where the light sometimes makes the color look more prominent, whereas the mannequin is sitting in a dark shadow. So obviously, I already expect his reply.

“No, it’s not the same color. It looks different.”
Okay, sure, now you know more than me, why because you’re the customer? Are you the one who works with this clothes all the time? Are you the one who dressed the mannequin? Is this your specialty? I just tell him it’s the same color, and not to worry, it’s just the lighting.

Obviously, he doesn’t believe me. So he gets his wife and children and show them the mannequin and the pants. Then shows them the pants in the wall, the one I ‘claimed’ is the same color. And he gets her to agree the pants aren’t the same.

Really? Is having your family agree the color is different going to suddenly make them different? Is it suddenly going to transform into some similar shade of grey before our very eyes, like a chameleon there to trick our minds, making a joke of our lower intellect?  I’m sorry, it’s not going to happen. I don’t care if your entire family arrives in a van, and they all say, “Oh, you’re right, it’s not the same pant. The salesperson is lying to you because he doesn’t want you to make a purchase, because obviously he doesn’t need money to survive, to pay for rent, and eat. Obviously, he just wants to trick you and make you buy a pair of pants by deceiving you and tricking you, because he has nothing better to do with his time, let alone his life.” Yes, that’s it. You’re right, the grey you want is actually hiding, because it doesn’t want you to buy it. You are a genius, and so is your family, since you dragged them into it. Pray none of them need to pick paints the next time you redecorate your home.

Customer Types: Agreeing to Disagree

Shiva Reborn

Yes, I write about retail. Yet, I think about the world as a reflection in many ways. As a single pebble can cause an avalanche, this same pebble sitting properly can help avoid the same chain-reactions. Man, humanity, homo-sapiens as the destroyers, is this outlandish?

Moving into a macro-scale, we can consider human beings as a trend through history. These are the killers and hunters, the creators of extinction and genocide. We transform the land. Look around you, without a doubt you are sitting no more than five-feet away from a human construct, a change, a disruption in the balance of nature. We do not conform to the world, we force the world to conform to us. We destroy, we change, we topple, chop, dig, and break. We build, yet the ramifications of our creations often harbor far greater destruction.

We topple each other’s nations and civilizations. We find greater ways to kill each other. We destroy our ancestral homes, pillaging and stealing from long honored and revered sites. How many have sought destruction before others have sought restorations? How many tides of human lives, pools of blood and massacre are laid before monuments, and how much of the land was razed just to create such monuments?

Even in today’s age, even every single one of us, how uninformed are we about our own natural propensity for destruction? I have measured my ‘carbon footprint’, and even though my impact measures far less than others, I have the understanding and knowledge of how much destruction I shall cause through my lifetime. How many bags of trash do I create each year, even with recycling? How can I live without producing trash since it is the very fabric of our beings-the wrapping of our own personal daily gifts, may it be food, clothing, or other additions to our personal life.

Look at our transportation and how it was designed. Our cars, our pollution, our single, personal modes of transportation streamlined and made to be as efficient, yet pollutant as possible. The idea of using clean fuel did not come naturally, nor was it something we even thought to do. We move backwards through time–our efforts to save species from extinction only as an answer to the fact we’ve driven so much life to death. Our civilizations worked to ‘conquer the old worlds’ decimating people and culture.

We are, at our base, easy destroyers and hard-to-become creators. In our ignorance, in our natural state, we destroy, we change, we shatter. It takes a great deal of concentration, focus, and work for us to overcome our natural state of being. Before each of us dies, if we took the time to examine how much destruction our life creates, and we try in opposition to instead create and save, do we see how difficult it is and how far away we are from being such pure and mighty creatures–even if we divine ourselves to be so?

I put the magnifying glass to the microscope, I bring nothing into the scene again–I focus on the pebble before the avalanche. I look at customers shopping in stores. We know all stores have some form or vision for their merchandising standards–a look they want, piles folded, shirts hung, and everything set in it’s place. It is a good template for a natural order, if humanity was nature. The customers, our barbarians, pillaging, destroying, and leaving ruin in their wake. How many educated ones know how easy it is to separate a pile of medium from large, and easily replace the mediums on top of the large? How much effort is that? Let us think about how hard this is versus grabbing and ripping a large size from under a pile of clothing, toppling the pile, creating a mess of destruction. Can we actually parallel that to transforming the landscape of the world to our desires? Can humanity, as an evolved species, understand how to take the little it needs without destroying everything around it? I would highly doubt it, if humans can’t even learn to take a size without destroying a simple peace of nature.

It is the state of humanity. It is our basal nature. We are destroyers. We don’t even have the commonest courtesy to keep our destruction away from each other. Just as someone must eventually deal with the trash of our existence–may it be our descendants or the Earth itself–someone must also clean up after the destruction you create just ‘browsing’ through a store. It is an odd, yet useful metaphor.

Retail: The Point

The Point is when customers come in, we don’t expect them to buy, we don’t force them–we hope they desire or want what we have to offer. That is our relationship. Somewhere along the line, stores started to add ‘benefits’ to attract the customer. Great customer-service is one thing, slavery is another, but when you add in things like commission, then you begin to enforce this erred system. If people know you are benefiting from their purchase, they know you are worth ‘money’ to them. They know you must cater to them, please them, and find them just what they want to purchase, so you make money off of this. Even in situations where there is no commission, but customers perceive you to be working off commission they treat you differently. They get offended when you’re too friendly, because they think it’s fake. They don’t want to feel like you’re forcing yourself to help them, and they often take genuine help as a sort of contrary–you can’t actually be helping them because you want to, can you? This is how far the simplicity of The Point has gone.

We no longer live in the purity of a system where we provide something you desire, and thus you purchase. We live in a system of competition, most often aganst other companies, but always against ourselves. With modern-technology, we question how many people have visited our stores day-to-day, week-to-week, and year-to-year. We scrutinize numbers, believing them to have the answers, like a Holy Grail. If in the age of mystery, legend, and magic, we could not find the often symbolic, mythical Holy Grail, we will definitely not find it in number crunching. Sure, we can contemplate how to get more customers into our stores. We can consider how to get more people to buy things, but in this process have we lost the Point? In all truth, have we lost the true Holy Grail, which was a simplicity of terms and ideals. It was not mystery and complexity, it was truth hidden before our very eyes. The magic is the fact its not hidden at all, its hidden in plain view.

The technological-age has given us and companies the idea that privacy no longer matters, that customers aren’t just customers while they are in the store, but anywhere and everywhere. We can argue our customers are wearing our clothes, and thus carrying our store with them–as conceited as that may sound. We can argue customers are thinking about our store, and having an online brand is essential to fulfill their needs at any time of the week, day or night. Are they our customers while they browse our websites? Maybe. Are they just our customers the moment they press the buy button? Surely.

The moment we ask customers to fill-out a survey, giving them our name, we lose the Point. If a customer deems our service so commendable to actually fill-out a survey, that should be entirely under their purview. In all honestly, our society and the people whom live within it have only learned to use surveys and reviews for personal uses, often as their own complain box. The impetus for a customer to write something positive is far smaller than it is to write a complain. If we could scale it, I’d say positives are worth pennies to customers, and complaints are worth dollars. They believe in the power of complaint and the smallest irritation is more reason to complain than great customer-service. Ask yourself, to you remember more the salesperson who finds everything you want, and gives you great customer-service or the one who doesn’t do it? Do you remember it because you expect this level of service, that you feel it should always be met and reached? And in all honestly, how often do you even receive this level of service anywhere you go? Yet, it persists in your mind. Yet, you still believe in this level of superior service, and don’t acknowledge the fact it happens far less than it should. Some people say we believe in luck as long as it happens at least once, even if it is one in every thousand. Do we believe in great customers service being the norm, too?

The moment we ask customers to sign-up for a credit card, we lose the Point. I can say any time a store asks me for a credit card, I can just reply with, “Do you have a credit card with this company?” Odds are, they will say no. Odds are, they’re trying to sell something they only ‘know’ about by reading and training. These people aren’t selling something they understand or use. This isn’t like clothing, where you can wear, relate, and communicate to customers to sell in something you believe in. On the rare occasion someone offers me a credit card and has on, we can have a real discussion. Otherwise, this is yet another conundrum retail has created for itself.

The moment we ask customers for an e-mail address, we lose the Point. Sure this is a new age, and a new step forward. We can now send receipts to customer e-mail addresses. Now they can never claim it has been lost–unless it’s a gift, which they’ll solve or have already solved. In the long-run, this will save more trees and create less trash in a world direly in need of eco-friendly methods and ideals. Yet, customers also know this is a step into the ‘privacy’ of their lives–will the receive unwanted e-mails now? Will your store intrude into their personal lives? Sure, you think they’ll think about your store more. Maybe you’ll get more customers to come in. Yet, do you have to ask them to give their e-mail to you? There are many ways to get e-mail addresses from customers, it is how and when you do so which makes a huge difference.

We do not ask for anything from customers, we never should. Our relationship is clear as water. We provide merchandise, we help them find what they want, we help them desire it, and we help them purchase it. The intimacy of that relationship ends then and there. Yes, customers become living advertisements for our clothes. Yes, they can use word of mouth. Yes, they are the power, the electricity that powers and keeps stores alive. Yet, they do so at their own feeling. They tell people because they want to. They’ll wear that perfect outfit when they feel like it. Do you not see, some companies will think of ways to force customers to share their ‘love’ with their friends, they’ll find ways to make customers wear their clothes. This is the greed, the want and the desire of the company, without putting into consideration the customer. This is where the clear water becomes muddied, thick, and filled with grease.

Those who truly understand the Point, these people carry the Holy Grail. This is the Galahad you want by your side. You want someone who understand to just help the customer find what they want. This salesperson will make the customer love what they want, because they love it, not because they have to. Not because they receive e-mails about discounts, not because their credit score is now under your influence, not because you give them the power to complain about your flaws. No, your Galahad will fulfill the needs of the customer and that is all you need. You don’t need to force-feed people to make them happy. Imagine a company whose entire wealth of popularity and fame is based on it’s customer-service–not slavery–but service. They don’t ask anything more form the customer than to see what they have, and to hopefully fall in love with it, and leave with bags of love. This is the company which will not fail. This is the company which shall survive. This is the company which desires to be reborn.