Posts Tagged ‘$50’

The Budget Friendly Customer

October 11, 2011

Although there are jobs with commission–with customers who have admittedly deep-pockets–and other jobs which congratulate or reward employees with huge sales, there is an underlying truth which isn’t always discussed. You see, greeting customers is a random process, not as hard as winning the lottery, but roughly the same idea. You don’t know, when you walk up to a customer if they’re going to be rude, crude, and brusque–well sometimes you actually do. In any case, you also don’t know when you walk up to a customer if they’ll be money-bags or moth-balls–well sometimes you actually do.

So what’s the point? Even if you are a great salesperson, and you get a customer to spend their entire budget–let’s use¬†percentiles–so 100% of their available budget. If the customer has $1000 to spend, than you’ve made some good money. ¬†(Of course, if you make 3% commission on a $1000 sale, that’ s just $30, so you better get on with the selling!) Yet, if a customer only has a budget of $200, then you may or may not consider them cheap compared to the $1000 customer. If their budget is less than $100, then surely you’d be silently spitting upon them, right? This is the point, you can’t gauge the budget of a customer, you don’t know how much money they actually have to spend. So when you pat yourself on the back because you were able to make the customer spend $500, is that because of your skill or because it’s well within their budget?

I think it would make more sense if you consider a customer’s total budget, and how far into that budget you’re able to hit. because you can’t get a customer to spend $500 if they only have $200. If you get a customer with a budget of $1000 to spend $500, and you get a customer with $200 to spend the entire $200–which customer have you truly capitalized upon? Although I believe acknowledging sellers who hit high numbers, I also think we need to take into consideration if they just randomly hit the jackpot, or just ran into a customer who had a lot of money, and they just barely skimmed the edge of that budget.

I bring this up because of the power of money in retail. It makes the customers look at salespeople like they’re only worth as much as money is spent, but the same can be said about salespeople towards customers. In all reality, there is some respect to be found. There are some salespeople who find out how much their customers are able to spend, and help them work through that amount. This definitely takes a great deal of skill, because can you really help a customer find an outfit for less than $100? It’s ridiculously easy if they’re willing to spend $500. So just where does your skill really lay? Does it matter you can make huge sales? Or are you just ‘lucky’?

Shoplifter: The Legitimate Thief

September 2, 2010

Stealing is stealing. I’m sorry. Yet, some boldfaced people use legitimacy, and some lying, to bend the rules and steal in wholly different ways. As many people know, I don’t like cashiering because I believe cashiers only work to take money away from the store–in the form of discounts–and do not do much to add to the sales, or amount people buy. They are like used-car salesmen trying to sell people what they didn’t know they needed–discounts and credit cards.

A customer comes up, she’s a regular, and up until now, I always thought she was a reasonable shopper. In recent days, I’ve been trapped as a cashier against my will, because people aren’t available to work. She comes up with a leather bag. This is the same leather bag she bought only seven days ago with a huge discount coupon. How do I know? Because I sold her this expensive item thinking, “Wow, she spends money easily.” Well I was wrong.

She was returning the bag, saying she lost the receipt. I looked at her skeptically. I told her we can look up the transaction with the credit card we used, because I was the cashier who helped her and gave her the discount. I told her we needed to be fair. She couldn’t remember what credit card she used. I remembered. This, I pulled up the transaction, and she had saved over fifty-dollars ($50).

What she had ‘attempted’ to do was return the item without a receipt, hoping to get a merchandise credit for the full amount, since the item was still new. She was trying to cheat the system by saying she lost the receipt with the discount, just so she could get $50 more to spend. This, my friends, is a liar and a thief. She just doesn’t think she is. The worse part, if she runs into a novice or unaware cashier, they would have given her the merchandise credit, and she could just say, “The cashier did it, I didn’t do anything wrong!” I also hear she comes in trying this scam all the time. In this case, a cashier did save money for the store. No discounts for you lady, sell crazy someplace else!