Posts Tagged ‘card’

Retail: The Point

September 19, 2011

The Point is when customers come in, we don’t expect them to buy, we don’t force them–we hope they desire or want what we have to offer. That is our relationship. Somewhere along the line, stores started to add ‘benefits’ to attract the customer. Great customer-service is one thing, slavery is another, but when you add in things like commission, then you begin to enforce this erred system. If people know you areĀ benefitingĀ from their purchase, they know you are worth ‘money’ to them. They know you must cater to them, please them, and find them just what they want to purchase, so you make money off of this. Even in situations where there is no commission, but customers perceive you to be working off commission they treat you differently. They get offended when you’re too friendly, because they think it’s fake. They don’t want to feel like you’re forcing yourself to help them, and they often take genuine help as a sort of contrary–you can’t actually be helping them because you want to, can you? This is how far the simplicity of The Point has gone.

We no longer live in the purity of a system where we provide something you desire, and thus you purchase. We live in a system of competition, most often aganst other companies, but always against ourselves. With modern-technology, we question how many people have visited our stores day-to-day, week-to-week, and year-to-year. We scrutinize numbers, believing them to have the answers, like a Holy Grail. If in the age of mystery, legend, and magic, we could not find the often symbolic, mythical Holy Grail, we will definitely not find it in number crunching. Sure, we can contemplate how to get more customers into our stores. We can consider how to get more people to buy things, but in this process have we lost the Point? In all truth, have we lost the true Holy Grail, which was a simplicity of terms and ideals. It was not mystery and complexity, it was truth hidden before our very eyes. The magic is the fact its not hidden at all, its hidden in plain view.

The technological-age has given us and companies the idea that privacy no longer matters, that customers aren’t just customers while they are in the store, but anywhere and everywhere. We can argue our customers are wearing our clothes, and thus carrying our store with them–as conceited as that may sound. We can argue customers are thinking about our store, and having an online brand is essential to fulfill their needs at any time of the week, day or night. Are they our customers while they browse our websites? Maybe. Are they just our customers the moment they press the buy button? Surely.

The moment we ask customers to fill-out a survey, giving them our name, we lose the Point. If a customer deems our service so commendable to actually fill-out a survey, that should be entirely under their purview. In all honestly, our society and the people whom live within it have only learned to use surveys and reviews for personal uses, often as their own complain box. The impetus for a customer to write something positive is far smaller than it is to write a complain. If we could scale it, I’d say positives are worth pennies to customers, and complaints are worth dollars. They believe in the power of complaint and the smallest irritation is more reason to complain than great customer-service. Ask yourself, to you remember more the salesperson who finds everything you want, and gives you great customer-service or the one who doesn’t do it? Do you remember it because you expect this level of service, that you feel it should always be met and reached? And in all honestly, how often do you even receive this level of service anywhere you go? Yet, it persists in your mind. Yet, you still believe in this level of superior service, and don’t acknowledge the fact it happens far less than it should. Some people say we believe in luck as long as it happens at least once, even if it is one in every thousand. Do we believe in great customers service being the norm, too?

The moment we ask customers to sign-up for a credit card, we lose the Point. I can say any time a store asks me for a credit card, I can just reply with, “Do you have a credit card with this company?” Odds are, they will say no. Odds are, they’re trying to sell something they only ‘know’ about by reading and training. These people aren’t selling something they understand or use. This isn’t like clothing, where you can wear, relate, and communicate to customers to sell in something you believe in. On the rare occasion someone offers me a credit card and has on, we can have a real discussion. Otherwise, this is yet another conundrum retail has created for itself.

The moment we ask customers for an e-mail address, we lose the Point. Sure this is a new age, and a new step forward. We can now send receipts to customer e-mail addresses. Now they can never claim it has been lost–unless it’s a gift, which they’ll solve or have already solved. In the long-run, this will save more trees and create less trash in a world direly in need of eco-friendly methods and ideals. Yet, customers also know this is a step into the ‘privacy’ of their lives–will the receive unwanted e-mails now? Will your store intrude into their personal lives? Sure, you think they’ll think about your store more. Maybe you’ll get more customers to come in. Yet, do you have to ask them to give their e-mail to you? There are many ways to get e-mail addresses from customers, it is how and when you do so which makes a huge difference.

We do not ask for anything from customers, we never should. Our relationship is clear as water. We provide merchandise, we help them find what they want, we help them desire it, and we help them purchase it. The intimacy of that relationship ends then and there. Yes, customers become living advertisements for our clothes. Yes, they can use word of mouth. Yes, they are the power, the electricity that powers and keeps stores alive. Yet, they do so at their own feeling. They tell people because they want to. They’ll wear that perfect outfit when they feel like it. Do you not see, some companies will think of ways to force customers to share their ‘love’ with their friends, they’ll find ways to make customers wear their clothes. This is the greed, the want and the desire of the company, without putting into consideration the customer. This is where the clear water becomes muddied, thick, and filled with grease.

Those who truly understand the Point, these people carry the Holy Grail. This is the Galahad you want by your side. You want someone who understand to just help the customer find what they want. This salesperson will make the customer love what they want, because they love it, not because they have to. Not because they receive e-mails about discounts, not because their credit score is now under your influence, not because you give them the power to complain about your flaws. No, your Galahad will fulfill the needs of the customer and that is all you need. You don’t need to force-feed people to make them happy. Imagine a company whose entire wealth of popularity and fame is based on it’s customer-service–not slavery–but service. They don’t ask anything more form the customer than to see what they have, and to hopefully fall in love with it, and leave with bags of love. This is the company which will not fail. This is the company which shall survive. This is the company which desires to be reborn.


The Company Divorce

August 29, 2011

I was sitting with an older employee, at least one who has been with the company for far longer than I have. She was telling us about one of the worst customers she ever knew. This customer is a woman who they would always help, always give the best service to, and always ended with a smile. Then the woman would leave the store, and call the customer support line to complain about the store. She’d say how rude the employees were, how they didn’t help her, and how she felt so ridiculed and insulted by the service, and she didn’t want to ever shop there again. In response, the company would compensate her with gift cards, free purchases, or some other form of compensation for her terrible experience. Then the store would be called by the corporate-level and spoken to about how they treat their customers, get the sales training workshops, etc.

Eventually, the store manager caught onto this little game. The next time the woman came in, they gave her the absolute best service imaginable. They found everything she was searching for. They did all they could to please her. Then she left, and the store manager called the customer support line to tell them exactly what just happened, and the experience the woman had. Soon after, the woman called to complain about the service, and was caught red-handed. Because of all the ‘gifts’ she had received, she also left a paper-trail of all her ‘complaints’, which were unfounded. The company officially divorced her, and told her she was not welcome back to their stores ever again, and they would not appreciate her business any longer.

It is at least nice to know the customer isn’t always right.

Customer Types: The Complainer, Capitalist

I Wear It While Fishing

March 31, 2011

I’m minding my own business, meaning I’m doing something, and a couple comes up to me asking if I work here.

“Yes, can I help you?”
“We are looking for a cap.”
Obviously, my first consideration is a baseball cap, as it is the most general.
“No, we are looking for a fisherman’s cap.”
I obviously know what a fisherman’s cap looks like, as I work in the fashion industry. “I’m sorry, we don’t carry hats like that.”
“You do!” She yells at me suddenly.
“Yes, we used to, like two years ago.”
“You have them now! They bought one yesterday from your store!”
“We don’t carry anything like that. Are you sure it was our store?” Just great, I’m working with hearsay from people who may or may not know what a fisherman’s cap is.
“You have them! It is a wide-brimmed cap…”
“I know what a fisherman’s cap is.” I also know I don’t like being yelled at for no particular reason. I consider, perhaps they don’t know what such a hat is. So I show them fedoras, and no, they yell, a fisherman’s cap, glaring at me as if I don’t know what it is. Seriously? This issue of customers thinking they know more about fashion than people who work with it every day is getting a little taxing. Also, customers who suddenly know more about the product we carry than the people who work there is a little daunting, and excessive. I just tell them that no we don’t carry it.

So to prove me wrong, obviously, they get their cell phones and call their friends. By now I am left to assume they didn’t go to this store, but another one of our stores. After getting off the phone, they instead decide to ask for the same hat from another, much newer coworker. At the same time, I ask our merchandising people if they know of any ‘fisherman’s hats’ that are supposed to be here or coming in soon. No one has any idea what they are talking about. And for some reason it turns back upon me to call another store to see if they carry this elusive hat. As the couple is standing there staring at us, I decide to go into the back of the store to make my phone call.

So I dial the number.
“Hello, thank you for calling, how can I help you?”
“Hello, I’m calling from another store. I was wondering if you could find an item for me.”
“Okay, what are you looking for?”
“A fisherman’s cap.”
“Excuse me?”
“A fisherman’s cap. It has a wide-brim.”
“We don’t carry that.”
“I know. This couple is here saying they bought one from your store yesterday. They said it was wide-brimmed. I showed them everything we have, like fedoras, baseball caps, military caps…”
“That’s the same things we have. We don’t carry anything like that. I’m sorry.” We both laugh a little, awkwardly.
I thank her for her time, saying I kind of expected this. She says to try the children’s department, which is where we have wide-brimmed hats for kids.

I find the merchandising person again, and we locate the children’s version of a safari hat, which is as close as you can get to a fisherman’s cap in our store. I try to tell the woman this is the only hat we have, but she only looks at me and walks away. So I have the merchandising person find her and show her the hat, since she’s obviously ignoring me now. So they talk, and the merchandiser comes to me.
“You know what she said?”
“She said she’s looking for a beanie.”
Okay, sure. Because obviously, whenever I go fishing, I wear my fishing beanie–the wide-brimmed style. You know it’s all the rage among sports fishermen. I’m sure it was featured in a fashion magazine recently. Thank you very much. Shall we top it all off? Yes? She also signed up for a credit card! I swear to you, we promote the most irritating of customers to keep coming back to our stores.

Customer Types: Don’t Kill the Messenger, The Dumb, FashioNOTstas, Guessing Game, Lowered Expectations, The Riddler, Unapologetic

Where is your Flare Jeans?

November 13, 2010

We’re utterly busy and a woman comes up to me, with a tone of attitude, “Where is your flare jeans, I can’t find it anywhere.”
“Oh, they might have moved it.” So I walk her to where it used to be, and there it is, still in the same area. “Here it is.”
“That is not flare jeans!” I’m taken aback by how sure and how arrogantly she states this.
I bend over, picking up the jeans, turn over the tag and show it to her–it reads, “Flare jeans.””
Why question the people who work there, about the product they work with? And why does no one apologize when they’re so totally wrong? Is it that sales people are either wrong or invisible, but never right?
And, she signed up for a credit card, which means we’ll be seeing her again, real soon! There is no end to the feeling of thrill.

Customer Type: The Blind, The Dumb, Unapologetic

Credit Card Slap

November 7, 2010

Anyone who knows me, knows how I feel about credit cards. Personally, as a young adult, I was ‘convinced’ to sign-up for one to get a ‘free bag’, hey, “Everyone else was signing up.” Why not? Then, I lost my job, I was struggling to survive, my debt got out of hand, I didn’t know what to do–nor did they actually give you many options–eventually, they wanted it all paid. This was a bill which was a couple hundred, and compounded with their various fees into thousands of dollars. By the time I found a job, I still wasn’t making enough to meet their demands, so they started to call me and my family, demanding to know where I was at all times, and calling me everywhere–and I mean, everywhere I was. They would call the store asking for me daily, and when I wasn’t there, they’d ask for a manager demanding all of my personal information, which my manager told them was illegal and asked them not to call anymore. Asking them not to call my workplace did little good. Eventually, they started to garnish my wages so if I thought I was barely surviving before, well I was in for a new surprise! Eventually, they stopped garnishing me, my paychecks went back to normal, etc., etc. Either way, I have no personal fondness for credit cards, and believe it was created by a crude capitalist society whose only interest is keeping the rich rich and the poor poor. If they were evolving society, they would create a system which empowers people to grow instead of recreating paupers and their new version of enslavement.

All this aside, people also know I’m a good salesperson. One day, I helped build a $900 sale. The next day, alone, I made a $400 sale. In this time, I also got two people to apply for credit cards–it is a job requirement for me, and honestly, I’m always rated ‘down’ because I don’t pursue credit cards enough. Either way, I make $1300 in sales (in just two sales) and I barely get a congratulations, thank you or any sort of recognition. I get two credit cards, and they give me a $5 gift card for coffee. Yes, I got two credit cards and I got a $5 gift card. I make $1300 in sales, and I don’t even get a thank you. Should I go over it again?

I mean, of all things, this was the hugest insult anyone could give me–with my beliefs, my pride, and who I am and how I have been treated by credit cards; with my background in selling and sales management, I was slapped in the face. I went to a manager, throwing it on the ground, telling them to, “Give it to the other guy, he got two credit cards in one hour!” We’re in an economic rut, my coworkers aren’t getting enough hours to feed themselves, and I get congratulations for credit cards? Helping a new breed of people to go into debt? Thanks. Let me know when Retail is about making sales again, I’ll be sleeping.

Please Swipe Your Card

October 30, 2010

Credit card machines have evolved quickly over the years. Currently, everyone has their version of the swiping machine with a digital pad so you can view your items and total, eventually signing on the same screen. I consider the most advanced being the machines which allows you to swipe whenever you please–there are not a lot of these, as most people ask you to wait before you swipe. Our business uses the one where you wait. Let me compress a single-day’s worth of, “Please swipe your card,” into a single transaction.

I greet the customer. They swipe their card–come on, I haven’t even logged into the system nor taken your clothes yet, calm down! So I tell them it’s not ready yet, I prepare to scan an item, they swipe again! “It’s not ready yet,” I repeat again. They stand there staring at the machine, as if it’s a race–can they swipe it right when they need to? Can they swipe it at the exact second it says to, “Go!” Because, you know, if they are able to do this, their world is full of greatness. Yeah, right, and I”m the Retail Fairy. By this time, they’ve often swiped several times, sighing in some ridiculous relief as if they did it right, and put away their credit cards.

I finally scan in all the items, and I need to select the option for Credit or Debit cards. They’re swiping away, two or three times, as I say, “It’s not… ready yet. It will… tell you when it’s… ready.” Each pause is generally one swipe from the customer, thinking that by swiping it multiple times, the transaction will go by faster. It is like people at a stoplight pressing the button constantly as if that will alert the system, “Oh my, someone is in a hurry! We must change the light faster! Hurry, there must be a life and death emergency!” Actually, it’s people with low intellect stimulating themselves. Anyhow, sometimes I even try to outrace the customer. Can I scan in all the items and press credit, before they can find their card and swipe it? Can I? Can I really? Most of the time I do this, they say, “I didn’t even see the total.” Yes, it’s always lose-lose when you deal with the lost.

Finally, the screen appears, “Please Swipe Your Card.” And they stand there, with their credit card. And what do they ask? What could the possibly ask to make them look any smarter as human beings?

“Do I swipe now?” Seriously? Who in the world taught you to act like a chimpanzee? Most times I just sigh and nod.

My Retail Explosions

October 29, 2010

Through the years, my frustrations have grown exponentially. Retail is not supposed to be a place where common-sense grows, and this doesn’t even count customers, this is entirely within the retail companies. For years, I have suggested, spoken up, and given ideas on how to improve the workplace, improve motivation, communication, output, everything, and for years, I have been met with excuses and reasons why they ‘can’t’ do something. I have seen a store manager disappear, being replaced by a new store manager. Yet, I still see the same holes and issues which existed five, six, seven years ago. What is a retail business? It is a place where you sell product. What is the focus of a retail business? Making money. When actions and reactions work at odds against this principle, yet are expounded by the company as legitimacy, you have huge problems. For the normal ‘minions’, it doesn’t matter. I’ve had to open the eyes of many coworkers, and even people who work in retail, to see and understand there are bigger pictures than just facing the floor and folding.

As selling is the primary goal of any company, I am perplexed without end when people are acknowledge, even encouraged to do things like get credit cards. What? I can make a $900 sale, but I get acknowledged for opening two credit cards? You want to slap me in the face? You already have. I even tell people, if you get credit cards, you can get away with anything, and you’re still untouchable, you’re invincible, invulnerable. Some of the great credit card champions had no sales skills, slacked off whenever they had the opportunity, and had no desirable skills other than getting someone to sign up for a credit card. We are on an island full of tourists, none of them can sign up for our credit card–why is it so important? If there was an actual focus on selling, on making sales and helping the customers, don’t you think we’d be making our budget with surplus every single month?

My professionalism was sound before. No personal information, no personal conversation. Our managers and superiors are thus, to be treated with respect, as much as they act respectable. You are only as strong as those whom follow you. In my old business organization, I had no candor, I was only seriousness, professionalism is a clean cut line between getting the job done and focusing on that aspect. I know the business models, I know the sales principles. Long ago, when people asked why I don’t get crazy, even with the rudest customers–it was because my professionalism had my eyes on the goal. Yet, surrounded by the lack thereof, how can you hope to hold onto such standards? It took a year before I’d stand around talking story with co-workers, two years before I’d talk story with a manager. I never allowed a superior to ask me about my life outside of work, nor would I have contact with them outside of work. They said I had no sense of humor. They said I was serious. But they could never say I lacked professionalism. There are always standards to be kept, and I was once tasked with keeping them.

My life outside of work hasn’t been the greatest thing with failures from career, to life, to love, I have been buckled, blows struck to my legs. There is no greater satisfaction than simplicity. Yet, within this sense, there is a lack of sense. A retail business survives by making money.

I have a vast intelligence, but I can only take so much of this. Thank you, world, I finally went to set up an appointment to see a psychiatrist. You win, world. You win.

Credit Card Signature

October 26, 2010

This is definitely a short, but weird story. Obviously, by now, many people have seen the credit card machines where you sign on the digital pad. It never quite looks like your signature, kind of like a liquid version of the original. Either way, a woman swipes her card, and before anything else can happen, she starts to rub the corner of her credit card on the digital screen. I don’t know exactly what she’s doing, because it looks like she was rubbing off crap from her credit card onto our pad. The signature capture screen appears, and she then grabs her card and starts to rub hard against the screen. I finally realize what she’s doing, she’s trying to sign the screen with her credit card. It makes a loud, irritating sound like nails on a chalkboard–I can definitely tell she must be a very irritating person to live with. After trying this for several seconds, I stop her–leaning over and giving her the pen which is actually made to sign on these digital pads. I don’t know where she’s from, or the kind of pads she’s used to signing, but I have yet to see one that you use your credit card to actually sign.

Customer Types: The Dumb

Shoplifter: The Legitimate Thief

September 2, 2010

Stealing is stealing. I’m sorry. Yet, some boldfaced people use legitimacy, and some lying, to bend the rules and steal in wholly different ways. As many people know, I don’t like cashiering because I believe cashiers only work to take money away from the store–in the form of discounts–and do not do much to add to the sales, or amount people buy. They are like used-car salesmen trying to sell people what they didn’t know they needed–discounts and credit cards.

A customer comes up, she’s a regular, and up until now, I always thought she was a reasonable shopper. In recent days, I’ve been trapped as a cashier against my will, because people aren’t available to work. She comes up with a leather bag. This is the same leather bag she bought only seven days ago with a huge discount coupon. How do I know? Because I sold her this expensive item thinking, “Wow, she spends money easily.” Well I was wrong.

She was returning the bag, saying she lost the receipt. I looked at her skeptically. I told her we can look up the transaction with the credit card we used, because I was the cashier who helped her and gave her the discount. I told her we needed to be fair. She couldn’t remember what credit card she used. I remembered. This, I pulled up the transaction, and she had saved over fifty-dollars ($50).

What she had ‘attempted’ to do was return the item without a receipt, hoping to get a merchandise credit for the full amount, since the item was still new. She was trying to cheat the system by saying she lost the receipt with the discount, just so she could get $50 more to spend. This, my friends, is a liar and a thief. She just doesn’t think she is. The worse part, if she runs into a novice or unaware cashier, they would have given her the merchandise credit, and she could just say, “The cashier did it, I didn’t do anything wrong!” I also hear she comes in trying this scam all the time. In this case, a cashier did save money for the store. No discounts for you lady, sell crazy someplace else!

Socratic Retail Method

July 11, 2010

Mentor: Tell me, when you work in retail, where do your paychecks come from?
Pupil: Your employer?
Mentor: Yes, but where do they get the money to pay you?
Pupil: Hmm. They get money from money they make?
Mentor: Very good. How do they make this money?
Pupil: By selling the product they carry.
Mentor: What if they do not make money selling goods?
Pupil: Then they have no money to pay their employees. But if they make a lot of money, where does that go?
Mentor: Ah, you are getting ahead of yourself, my pupil. It is true, if they make more money, one thing they can do is hire more workers.
Pupil: Why?
Mentor: The more money they make generally means they need more help to produce–more people to unpack and replenish clothing, more salespeople to sell, and more cashiers to take the money.
Pupil: Oh, I see.
Mentor: Although each aspect is important, what part do you think is more critical? The replenishment, the salespeople, or the cashiers?

Pupil: The cashiers.
Mentor: Truly?
Pupil: No?
Mentor: What do cashiers do?
Pupil: They take money from the customers, and this money is used to pay the workers.
Mentor: What influence do cashiers have upon the customers?
Pupil: They take the money.
Mentor: Do they help customers find products or fill their needs? Do they help build the sales?
Pupil: No, I do not think so.
Mentor: Although there are very skilled cashiers who can add-on to sales, and generally, they do not directly interact with more than one customer at a time. They cannot multitask multiple customers at once.
Pupil: This is true. Do they not also offer discounts and coupons which also decrease the amount of money made?
Mentor: Very good, you have kept up with your studies. Cashiers have the duty and responsibility to lower the amount customers spend, thus lowering the total profits. This done multiple times, through many transactions can have an overwhelming effect on total profits–imagine if they gave 15% off all transactions. Cashiers have an important role at the end of the process, because without them, we could not complete transactions, but they are not most critical to the success of selling.

Pupil: What of the stock-people, they are the beginning of the story, without them the product cannot even be found.
Mentor: Yes, they are important. They unpack the clothing, preparing it for the floor. They replenish the clothing when it gets low. Without them, supplies run low. But how do they directly influence the customers?
Pupil: I do not know.
Mentor: Even with a fully stocked table, that does not directly entice a customer to buy anything. It is like a piece of art in a museum to look at, but you need someone there to guide you through the painting, to understand what you are looking at.

Pupil: So the salespeople are important?
Mentor: In retail, which people often receive commission as a part of their job: the salespeople, the stock-people or the cashiers?
Pupil: The salespeople.
Mentor: Why?
Pupil: Because they directly interact with the customers, helping them to find product they are interested in, building outfits and adding-on product before the customer gets to the cashier. And many salespeople are skilled at multitasking multiple customers at one time.
Mentor: Very good. Customers have already made a majority of their buying decisions before they even reach the cashiers. And with discounts, coupons, and other additions, which subtract from the total sale, cashiers have less impact on increasing sales compared to salespeople.
Pupil: And salespeople can ask stock-people to help find product that is missing on the sales floor.
Mentor: Yes.
Pupil: Do salespeople receive credit for these actions?
Mentor: In some businesses, they do receive commission. Or they receive acknowledgment for their sales above and beyond the normal. The salespeople work hard get to know customers, to add-on sales, to bring profits directly into the store so the cashiers, the stock people and other salespeople can be paid for their labor. They can directly influence a customer that is ‘just looking’ into someone who ‘spent more than they expected’. They directly help customers that don’t know what they are looking for. They help customers find the perfect gift for a loved one, and something extra for the customer, too. They bring additional value to each customer that makes a purchase.

Query 1
Pupil: But is there not businesses that only recognize cashiers for giving discounts to customers? They receive acknowledgment for lowering the store’s profits. Why don’t the salespeople get acknowledgment for building the sale which got the customer to the cashier?
Mentor: If you were a salesperson who worked hard, building up a sale, getting to know a customer and making sure they left happy, how would you feel if you were dismissed and forgotten, and a cashier is recognized for signing someone up for a credit card and giving them a discount off of your hard work?
Pupil: I would be saddened and demoralized. I would feel like my work isn’t worth anything. Why do cashiers get recognition for every credit card they get, but salespeople do not get recognized for every single sale they make? They are the ones helping fill people’s paychecks and keeping them employed!
Mentor: Calm yourself, my pupil.
Pupil: I am calm. It just doesn’t make sense. It is illogical.

Query 2
Mentor: What happens when a cashier is processing a card or giving additional discounts that take a long time to process?
Pupil: Salespeople are asked to cashier? They must back-up the registers.
Mentor: Yes, and what happens to the customers that are ‘still looking’ or need help finding products?
Pupil: They are left ignored and forgotten? So the sales floor is left empty, while everyone is at the cash registers, customers are left with no one to help them…
Mentor: Yes, go on. What happens?
Pupil: So the remaining customers will buy less?
Mentor: And many may leave because they did not receive ‘customer service’, all the while this happens, all the additional manpower is taken to the cash registers for the sake of giving an additional discount.
Pupil: And the ripple of one discount means less money for the store… And by the time the line of buying customers is gone, there are no customers left in the store who need help, because they are not going to wait for a salesperson that isn’t there when they needed help.
Mentor: Yes. But if people are only given credit and recognition for giving discounts, and signing up credit cards, and no recognition is given for making sales, would not all the effort go towards the cashiers? And effort towards selling would diminish.
Pupil: Why would any business do this? They would be choking the life out of their own sales. It would be like Ouroboros, the dragon who swallows his own tail. A business like that cannot hope to be successful.
Mentor: What business would be successful?
Pupil: One that prioritizes selling. One that emphasizes and recognizes salespeople as critical and crucial to the life of the store. A business that knows and understands selling and the skill of adding to sales is more important than giving discounts.
Mentor: Very good. That is why we went through this exercise. Hopefully you understand a little more about selling now.