Divide and Conquer!

Two interesting customers enter the store. I hear someone say, “They were here for three days already!” Well, we’ve also had a sale going on. Basically, the sale is everything is on sale, 25% off the entire store. Hopefully, you understand how this works, you get 25% off everything. This discount is advertised throughout the store, in the windows, and of course, for the last three days.

So one of the two women comes up to me and asks, “Excuse me, how does the sale work? Do I get 25% off one item, or do I split it between everything I buy?”
I stare at her blankly for a moment. This must be a stare I give several times a week, to a variety of different customers, with an array of bewildering questions thrown randomly at my head. “You get 25% off everything you buy.”
“Oh, okay.” She turns and walks away.

Okay, pause, what just happened? It took me several minutes to even deduce what she asked me and what her brain was thinking. In the end, I convinced myself, for whatever reason, she believed the discount would be split between all the items she buys. Thus, I would give her 10% off one item, 5% off another, and we’ll say 10% off another, reaching a grand total of–wait for it–yes, 25% off! Okay, sure. Wow, that’s just borderline not-intelligent-at-all.

Customer Types: The Dumb, Lowered Expectations,  The Riddler

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The Shorts on Sale

As usual, I’m minding my own business, and a woman comes up to me asking about our sale shorts. (You see, a sign says all shorts on sale 25%-off. All shorts on sale 25%-off. Do you follow? Good.)

“Excuse me,” she already has a stern, unhappy tone, “Which of your shorts are on sale?” She looks around at different styles. We have several.
“All shorts on sale.”
“All of them? Even those?” She points at a huge wall at the front of the store packed with shorts.
Hmm, obviously not the shorts at the entrance, what kind of marketing strategy would that be? Who in their right mind would have a shorts sale and put shorts on sale at the entrance? Silly people. “Yes, all shorts in the store are on sale.”
“So they’re all on sale for 25%-off?”
“Yes.”
“All of them?”
“Yes.”
“So how much are they on sale for?”
“25%-off.”
“Is it just 25%-off or an additional 25%-off?”
I don’t know what she even just asked, it’s like asking if the sun rises when the moon sets or the moon rises when the sun sets. I can think of a dozen ridiculous comparisons. So I just say, “An additional 25%-off.”
“Off of what?”
I’m starting to look around, because I swear, sometimes I think this is a game, and someone is recording my life for future comedy shows. “Off the price on the tag.” I give her a look like she’s totally confusing me.
“Oh,” she states, then leaves the store.

Customer Types: The Questioner, The Rambler