Two interesting customers enter the store. I hear someone say, “They were here for three days already!” Well, we’ve also had a sale going on. Basically, the sale is everything is on sale, 25% off the entire store. Hopefully, you understand how this works, you get 25% off everything. This discount is advertised throughout the store, in the windows, and of course, for the last three days.
So one of the two women comes up to me and asks, “Excuse me, how does the sale work? Do I get 25% off one item, or do I split it between everything I buy?”
I stare at her blankly for a moment. This must be a stare I give several times a week, to a variety of different customers, with an array of bewildering questions thrown randomly at my head. “You get 25% off everything you buy.”
“Oh, okay.” She turns and walks away.
Okay, pause, what just happened? It took me several minutes to even deduce what she asked me and what her brain was thinking. In the end, I convinced myself, for whatever reason, she believed the discount would be split between all the items she buys. Thus, I would give her 10% off one item, 5% off another, and we’ll say 10% off another, reaching a grand total of–wait for it–yes, 25% off! Okay, sure. Wow, that’s just borderline not-intelligent-at-all.
Customer Types: The Dumb, Lowered Expectations, The Riddler