Although there are jobs with commission–with customers who have admittedly deep-pockets–and other jobs which congratulate or reward employees with huge sales, there is an underlying truth which isn’t always discussed. You see, greeting customers is a random process, not as hard as winning the lottery, but roughly the same idea. You don’t know, when you walk up to a customer if they’re going to be rude, crude, and brusque–well sometimes you actually do. In any case, you also don’t know when you walk up to a customer if they’ll be money-bags or moth-balls–well sometimes you actually do.
So what’s the point? Even if you are a great salesperson, and you get a customer to spend their entire budget–let’s use percentiles–so 100% of their available budget. If the customer has $1000 to spend, than you’ve made some good money. (Of course, if you make 3% commission on a $1000 sale, that’ s just $30, so you better get on with the selling!) Yet, if a customer only has a budget of $200, then you may or may not consider them cheap compared to the $1000 customer. If their budget is less than $100, then surely you’d be silently spitting upon them, right? This is the point, you can’t gauge the budget of a customer, you don’t know how much money they actually have to spend. So when you pat yourself on the back because you were able to make the customer spend $500, is that because of your skill or because it’s well within their budget?
I think it would make more sense if you consider a customer’s total budget, and how far into that budget you’re able to hit. because you can’t get a customer to spend $500 if they only have $200. If you get a customer with a budget of $1000 to spend $500, and you get a customer with $200 to spend the entire $200–which customer have you truly capitalized upon? Although I believe acknowledging sellers who hit high numbers, I also think we need to take into consideration if they just randomly hit the jackpot, or just ran into a customer who had a lot of money, and they just barely skimmed the edge of that budget.
I bring this up because of the power of money in retail. It makes the customers look at salespeople like they’re only worth as much as money is spent, but the same can be said about salespeople towards customers. In all reality, there is some respect to be found. There are some salespeople who find out how much their customers are able to spend, and help them work through that amount. This definitely takes a great deal of skill, because can you really help a customer find an outfit for less than $100? It’s ridiculously easy if they’re willing to spend $500. So just where does your skill really lay? Does it matter you can make huge sales? Or are you just ‘lucky’?
So there were two women, one who very brusquely came to the register digging through the counter saying, “Where are your coupons. I want a coupon. Where are they?” Thankfully, being wise as I am, I already pulled the daily special away and put them in my pocket. I decided it would be incentive to give to customers who aren’t sure they want to buy, and for customers who are kind, nice, and courteous–I mean, good customers really should be thanked. A customer like this would never have gotten a coupon willingly, but I decided, “Hey, she’s blond, acting rude and demanding, maybe she’ll spend some good money.” Not. Anything is farther from the truth.
I tried to help them several times, and finally, after finding their cheapest items possible, one of the blonds arrives at the register without her friend.
“Oh, where is your friend?”
“Are you talking to me?”
I think, “No, I’m just staring directly at you speaking.” I say, “Yes.”
“Oh, I thought you were talking to that thing on your ear.”
I think, “Yes, I ask my coworkers where their friends are all the time, it makes perfect sense.” I say, “I need to press this button here to use it, I can’t just randomly start speaking on it.”
She has no response, perhaps because she can’t process my vocabulary. I mean, I only have a degree in English.
“I was asking where your friend went.”
“Who? What? I don’t know what you’re talking about.”
“Your friend was just standing outside your fitting room door waiting for you, like two minutes ago.”
“Who are you talking about? What friend?”
I think, “Seriously? You two came in together. She brusquely asked for coupons, and I know more about her than you do?” I say, “You came in together.” Did you look up the word ‘brusquely’ yet?
“Oh, her. I don’t know,” she states flatly, with a rude tone.
At the same time, her friend comes around the corner. I roll my eyes without rolling my eyes. I finish the transaction using the smallest words I could possibly think of, even then, it was a rough transaction. Next, I deal with her friend, which is no picnic. Neither of them were very exciting, but surely, sales, discounts, and promotions bring out the very best customers imaginable. These people make retail exciting, and society move backwards.
Customer Types: Capitalist, The Dumb, Lowered Expectations
I have read many different theories on mirrors. Some discuss how intelligent creatures can recognize themselves in a mirror, versus other less-cognizant creatures who see a reflection as a competitor, a friend, or a mate yet not recognizing it is them. There are theories which say we develop a sense of self, of being, when we first stare into a mirror–because we are no longer disembodied, but we actually see and know what we look like and in our minds we fully exist from this point on. We see, therefore we are. A mirror does much to tell us about ourselves.
The store I work at has a doorway which divides different sections of our store. I have so many people who walk by that door, look directly at it and then continue walking. They then approach me, asking, “Where is your other sections? I can’t find it.” I tell them they just walked past it, and they reply, “Oh, I thought that was a mirror.” Really? What does this say about you, oh customer?
Oh so curious that someone can look upon a doorway, mistaking it for a mirror, admitting this mistaken fact, and yet they themselves were not in their imaginary mirror–they saw no reflection. Either these people are vampire-lovers, which are in high demand these days, and they found total elation and self-completion in the idea they no longer have a reflection, or there is something significant about intelligence and the fact people can’t recognize they have no reflection in a mirror.
This would be like believing stairs only go down–so how do you get back up? Or asking how much wood can a woodchuck chuck if a woodchuck could chuck wood? Does a falling tree make noise if no one is around to hear it? Money is power, time is money, yet humanity created both of these abstract concepts and allowed them to control us all. Humanity has forgotten what it has created and lost control over its creation. Ah, humanity, you make me cry. You make me weep.
I can’t handle people who are rude, dumb, or senseless, coming into the workplace of one of their friends (or family members), acting like they own the place, saying, “Is my friend working today? I want to complain!” Now, if a friend comes into the store and is courteous, sensible, and acts totally respectable, then some coworker is rude to them, I totally understand–complain away and get them fired. But when a friend walks in acting like a jackass and then complains because people aren’t bowing down to them just because they ‘know a manager’, then they have issues. I’m speaking of ‘Big Baby’, ‘Capitalism’, and ‘Modern-Day Slavery’ issues.
I tell people, if my own mother came in and acted rude to my co-workers, I would yell at her in front of everyone. If I have a friend that’s a jackass, my friend is never allowed to come in. I even warn my friends, “If you are coming in today, behave yourself, or I will kick you out.” We have enough rude, obnoxious customers, we don’t need more–especially if they’re going to make a bad impression on someone who works there. You degrade the status of your friendship, and your worth as a human being. I expect more from people who are my friends, they aren’t my friends because of pity or circumstance–at least you can choose friends, you no power to choose family members who ‘aren’t embarrassing’, like the aunt who tried to use her nephew’s employee discount, “I am a customer! I can do what I want!” Not really.
In all of this, I’m often told how nice and courteous I am when I’m shopping at other stores. Because I really believe there are certain social graces you should have when you walk into a place of business. There is a certain level of respect and dignity you should give and take. My friends are surprised I’m not rude or sarcastic when I’m shopping. Yet, the moment I run into a rude customer anywhere, I pounce. Rude customers think they’re better than salespeople. What does a rude customer do when they meet their ‘equal’? From my experience, they gasp in surprise, and then walk away with their tail between their legs–just like bullies in high school who have self-esteem issues. Think about that for a moment. Go on, think.
The bottom line is this, all of my friends and family know, you do not walk into the place I work and act like you’re god’s gift to mankind. I don’t except other people’s friends or family to walk in acting like they’re special. If you want to feel like you’re better than someone else or own them, I recommend a spa-package somewhere where they must treat you like a princess, or perhaps a time-machine to older days that no longer exist which involved whips and plantations.
Memoirs of a Retail Salesperson 