First Sign of Winter?

There is a man shopping, he’s looking for an item. He asks for a sweater that zips down the middle.

STOP!

Okay, can you list three real pieces of clothing which fulfill this criteria in a Men’s store? A sweater and it zips down the middle. Think about it. Okay, time’s up.

1. A hoodie, right? Nope.
2. A zip cardigan? Nope, wrong again.
3. What else is there? Some half-zip, mock-turtle neck mishap? Or maybe a sweater-vest which zips down the middle, because that’s trendy, and oh-so awesome, right? Not.

Whatever it is, we didn’t have what he was looking for. It’s not what he was talking about. So what was this? Some item that doesn’t yet exist, which he hopes someone will eventually design one day? If it’s that revolutionary, he might have to design it himself, or he’ll never find it. There are certainly only so many options when it comes to a sweater which zips down the middle.

Customer Types: FashioNOTstas, Tailor-Made

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Boyfriend Jeans.

“Excuse me, I’m looking for this style I saw, it’s a wide leg pant.”
“Was is like trousers or denim?”
“It was denim.”
“Oh, you mean the Boyfriend…”
“No, not men’s jeans, it’s for women.”
“Yes, the Boyfriend jeans fits like men’s jeans for women.”
“Are you sure? The one I’m looking for is wide, with a straight leg.”
“Yes, the Boyfriend jeans are wide and straight.”
I finally convince her to look at the Boyfriend jeans we have, and she’s unconvinced and leaves. I am told by co-workers that she might have wanted bell-bottom, wide-leg jeans. But, she did want them straight.

It’s not a good idea not knowing what you’re looking for, then questioning the people who do know. Do you know which Katie made the Boyfriend really popular in recent years? Do you know which brand she was wearing? Hint: PRS are letters in the name.

Customer Type: FashioNOTstas.