Shoplifter: The New Kids

“Folded clothes will eventually be touched;
But buying customers are here right now.”

I might have been schooled today by young shoplifters who unknowingly played the stealing game better than I. For one, we’re having a big visit tomorrow, so many people were spending time folding–yet, as big managers have said before, “I don’t care if the store looks like a tornado hit, if there are customers, and you make money, I’m happy.” Who cares if you folded the entire store beautifully, if you spent the entire day ignoring customers? Seriously, I was working my butt off today, trying to make money–our store has been having trouble, people have been losing hours, and yet the people who could be helping coworkers earn more hours are just standing around folding.

This struck a huge chord once I realized there were shoplifters. One of the new coworkers later said, “Oh, I said hi to them.” AND? No announcement of their arrival? Not a care to keep an eye on them and treat them like customers? Shoplifters and thieves have a hard time stealing if there is actual customer service going on around them. I was amazed when I saw them casually walking in the back of the store with their bags full and they were smiling and having fun. Why? Because no one was around them, at all. I rushed by, because I was helping several customers at one time, and said on the walkie-talkie, “THERE ARE SHOPLIFTERS IN THE STORE! They are obviously enjoying themselves, because their bags are full!” Everyone else sprung to action, because they saw who I saw, and instantly recognized them as shoplifters. As I’ve said, it’s sad when shoplifters look like shoplifters. Even worse, there were four of them!

I tried to finish with my customers, but I was burdened with too many, while trying to keep an eye on these shoplifters–even though I’m not trained to deal with them, I’m expected to deal with them. So I’m searching for a bag to get the price, seeing three coworkers at the cash register as I groan to myself. I walk by the shoplifters swearing, saying I’m looking for a bag–which ironically, I know they picked up one of our bags and filled it with clothes. They started to talk to me, saying, “Whoa, you just swore!” I talked to them about ‘the bag’ and refused to leave the area they were in–it was quite obvious they wanted the clothes in the front of the store.

Eventually, I had to move. No one was helping me deal with them, and I actually had customers waiting for me in the fitting room. This always irritates me to no end. As I turn to walk away, they leave, with the bag. Here, they were in a win-win situation. There was no tag on the outside of the bag–they are inside–so I couldn’t say, “Hey, that’s our bag!” They can just say, “I already bought it!” Nor can I legally look into their bag, even if it beeped when they left–although, it didn’t beep because these bags had no sensors on them, nor did the clothes they stole have sensors. I was in a helpless position, and all I could do was stop them from stealing more clothes. Instead, I grabbed all the bags of the same type and put sensors on them immediately.

I then had to leave for my lunch break. In that time, they actually returned twice–with us communicating to all the other stores nearby that these people are shoplifters. I was amused to hear, they came and tried to steal something, but they beeped at the door. Later, I found they tried to steal another one of my bags, but threw it in a corner when it beeped. At least I saved that bag. It just becomes tiresome when I have to deal with these shoplifters, and work hard to sell to customers, while I have to watch other people walking around ignoring customers, folding, and generally not carrying the weight of their own paychecks. Retail is killing me.

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The Art of War in Retail: Distraction (Marketing and Selling)

Chapter 4
Distraction is the art of stalling, even redirecting Opposition as they enter the battlefield, often slowing them down, confusing them, and making them less wary of your advances.

Sale Signs- A great way to distract the Opposition, especially before and just as they enter the battlefield. These are visual aids prepared on the battlefield to move the flow of traffic in a certain direction, they can catch the eye, catch the interest and turn the Opposition’s attention in that direction. In this way, you can also fortify your troops in those locations before the Opposition arrives–because you are expecting their arrival. With knowledge of Terrain and Streams, you will also know where best to place Sale Signs. Many times this can turn a dead-zone into a place which says, “Hey, attack here!”

Sale Shouts- You can also ensure you win a battle by announcing a sale at the right time, depending on the skill-level of the Opposition such a tactic is very useful. Many cannot resist the lure of a sale. One of the best Code-words, or statements is, “This is very popular, we only have a few left, you better get it now, or it will be sold out later!” “I see you looking at these shorts, you should check out these, too, because they’re very popular and they just went on sale!” You give urgency and attention to the products you want, thus moving the flow of traffic. You may even bring one item to show them, like bait, attracting them elsewhere.

Displays and Mannequins- Visual displays are supposed to present the Opposition with a battle-plan which you are prepared for. Perfect outfits encourage the Opposition to attack where you want them to and what you want them to. In this way, you always want to make sure the best Soldiers are presented–troops you have a lot of and have trust they will sell–and when they are defeated and taken away, another Soldier must be ready and worthy of the replacement.

“Have you seen?” Homework- Often, when troops are devastated or their numbers are dwindling, a General must redirect traffic, altering the stream when possible. In this way, a General can take note of which Soldier is being attacked, and other possible troops who can take similar damage–is one cardigan running out, find the next best cardigan, and send the Opposition to battle against it. “Have you seen?” works very well at redirecting traffic. You are the General, and you should know best what Soldiers you have available, and when you should send those Soldiers into battle.

The art of distraction also comes down to noticing what the Opposition is wearing–their style, the colors–and pointing out similar options as a way to expand their wardrobe. Many people enter the battlefield revealing everything about themselves before they even speak–use their information to your advantage.

Shoplifter- Rule #1

The first rule I tell anyone I train, “Treat everyone like a shoplifter.” Before you back away and gasp in surprise, you need to understand how we treat a shoplifter. We pay attention to them, we notice what they’re looking at, offering suggestions so they know we’re there, we’re available. No matter where they look, they can always see us. How is that not great customer service?

I don’t just say hello to customers that come in, I watch what they look at, this way I get an idea of what they want, what they are shopping for. I generally ask if they need another size, but I also offer other alternatives, too. Whenever they hold something, I ask if I can put it aside in a fitting room or at the registers for them.

Some customers are utterly amazed when they walk into the fitting room and I ask, “I saw you looking through the pants at the front of the store, I see you didn’t find your size, did you want me to check if we have it?”
“How did you even see from here?”
I laugh, “I see everything, it’s okay.”

This is how you should treat every customer, because anyone could be a shoplifter. This is how you should treat every shoplifter, because anyone could just be a customer.