Posts Tagged ‘general’

The Art of War in Retail: Subterfuge

May 31, 2010

Chapter 7
Both side of the equation have their own sort of commandos, or ninjas, or assassins, who are specially trained to turn the tides effectively toward one side. These are often tricks of the trade, sometimes–with the Opposition–going into the real of illegal acts of war.

Opposition: Shoplifters- Some Champions are experts at waging war and devastation playing the “I want to speak to your manager!” games and “Well, they let me do it last time!”. Beyond these people are Shoplifters who are the assassins of the Opposition. Some Champions bend rules and break them thinking ‘The Customer is Always Right’, but Shoplifters always break rules and never in a way they can truly defend their actions. They can wipe out entire battalions without harming their army at the least–stealing entire tables of clothing if you don’t catch them in time. Although, a good General can generally distract and defend their armies from these assassins–most Shoplifters cannot act when facing a General, and a majority of them are powerless when they are not hidden. Weak Generals need training to be able to deal with these deadly warriors who don’t use traditional warfare in battle. Shoplifters have the ability to sneak in, under cover of anonymity, and slip out slaughtering numberless troops.

Salespeople: Jedi Techniques- The greatest Generals become Champions themselves using advanced techniques and tactics to ensure victory, even controlling the tide of battle. Some just use a force of will or coercion, sounding like Used Car Salesmen. Those of the female-gender seem to have an advantage against most genders–as females will trust the advice of other females, and males obviously prefer the attention of a female. Whereas females don’t trust the opinion of other males, and other men would rather have a female helping them. The worst of these men can take heavy, heavy losses from females trained in the Jedi arts–a movement, a glance, or a comment can force a man into a ravine, losing possibly hundreds of troops. I have trained females to use the weakness of men to their advantage–for if men wish to use women as eye-candy, ogling their bodies, then women should make men pay back. Even a prolonged look, or a look back while walking away can open a man’s pockets. Just grazing his shoulder while you help him, can leave him off-guard. I have had men tell them, “Whatever you want me to buy, I’ll get it.” That is a truly skilled warrior. Never underestimate a General with Jedi techniques, they know and understand the Art of War.

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The Art of War in Retail: Tactics- Good, Better, Best

May 30, 2010

Chapter 6
As with any battle, you can make decisions and choices which have an impact on your plan of attack–we can call it good, better, and best. A good attack is taking the Opposition by surprise. A better tactic is to do so under the cover of night. The best strategy would be doing so from higher ground.

Salesfloor- I say, on the battlefield, bad tactics involve ignoring the Opposition, allowing them to devastate your battlefield and your troops without mercy. A good General will at least meet the Opposition in honorable greeting as they enter the battlefield, so they know who you are. Better Generals will offer a parlay, using their skills to lower the cost of battle, and ensuring as much of a victory as possible; you do this by offering suggestions, using techniques and distractions to keep devastation to a minimum. Some of the best Generals directly engage the Opposition, cutting their loses extraordinarily, giving great customer service, building sales, putting clothes directly into the Opposition’s hands–by doing so, you pick your battles, and limit excess waste.

Fitting Room- The fitting room is often where one-on-one battles take place against Opposition Generals. It is like a battle in a valley full of caves. Many times, there are many casualties, and these casualties are often damaged beyond repair, never again to see the battlefield. Bad actions in the fitting room include ignoring the Opposition as they creep in, ignored, and they rape your Soldiers, leaving them battered, a wreck. Good is just acknowledging the Opposition as they enter the valley, and then pointing at an available cave–without seeing what the Opposition is carrying with them, or ways to win. Better is taking the Opposition and leading them to a particular cave and noting the Troops who are about to enter battle–by seeing what clothes they are carrying, you have an idea how to help them, what they are looking for, and other options that may be available to them; knowing what size they have is also an advantage to give you greater control over the situation. The best General will do this, and notice the troops, supplying reinforcements and other troops to enter the battle in order that you survive and win the battle–these people engage heavily, finding out as much as they can. Such wars may leave many Soldiers defeated, yet also helps to ensure that the Opposition doesn’t walk away empty-handed for their troubles. By finding out what you can about the Opposition, you find their weaknesses, how to defeat them, and triumph over their armies of cash and credit.

Any good General will observe closely the Opposition Generals as they enter the battlefield. This includes what they are wearing, how they dress, what they look at. This can also include direct engagement finding out what they are looking for, whom they are fighting-shopping for, and any other pertinent information, especially sizes. Such information is crucial and important as a way to outmaneuver and win successfully with as few losses as possible.

The Art of War: Tactics- Good, Better, Best

Chapter 6
Salesfloor- I say, on the battlefield, bad tactics involve ignoring the

Opposition, allowing them to devastate your battlefield and your troops

without mercy. A good General will at least meet the Opposition in

honorable greeting as they enter the battlefield. Better Generals will

offer a parlay, using their skills to lower the cost of battle, and

ensuring as much of a victory as possible. Some of the best Generals can

face the Opposition and have complete control over the battle, cutting

their loses extraordinarily, giving great customer service, and even

hand-picking which Soldiers must battle.

Fitting Room- The fitting room is often where one-on-one battles take

place against Opposition Generals. Many times, there are many casualties,

and these casualties are often damaged beyond repair, never again to see

the battlefield. Bad actions in the fitting room include ignoring the

Opposition as they essentially rape your soldiers and leave them battered,

a wreck. Good is just acknowledging the Opposition and pointing at the

battlefields that are available. Better is taking the Opposition and

leading them to a particular battlefield and noting the troops who are

about to enter battle. The best General will do this, and notice the

troops, supplying reinforcements and other troops to enter the battle in

order that you survive and win the battle. Such wars may leave many

Soldiers defeated, yet also helps to ensure that the Opposition doensn’t

walk away empty handed for their troubles. We too can attack their green

army.

The Art of War in Retail: The Opposition

May 28, 2010

Chapter 5
The Generals- The primary opposition is other Generals who lead their armies–cold cash, credit cards, and debit cards–into battle against your armies of clothes. It is critical that you use all your tactics and your terrain to your advantage. Your troops must be well folded, sized, and prepared for battle. Some Generals are easier to defeat, but some will cut up and defeat entire battalions of Soldiers–it is up to you to distract and move these Generals into new battlefields against Soldiers who can take more damage. Your primary goal is to take as few losses as possible before you capture their army of money–thus the greatest sales Generals engage in direct contact.

The Champions- These are key Generals, ones you can automatically notice as they walk into the battlefield. Some of these Champions have huge armies, with a fat wallet lined with designer accessories–they will buy up handfuls of clothes. Some of these Champions used the dirtiest tactics to defeat as many of your soldiers as they can, with as little damage to their armies as possible–these people search for super sales. Champions are often seen on the same battlefield many times, and many sales Generals can point them out in battle. The very worst Champions are the ones who come the most, and bring devastation in their wake, time and time again. These bad Champions confuse multiple sales Generals, destroy entire battlefields, and wreak havoc on the self-esteem and psyche of all who challenge them.

Siege or Parlay? Yet, even in this, there are some Generals and Champions that only come for parlay, they wish no siege, no prolonged wars. Some Generals will come with organized battle in mind–often called a shopping list–willing to trade equally in their army with your army. They are like Valkyries of Valhalla, taking your Soldiers to a better place, with the honorable death of battle on their breath.

The Opposition must be known and understood. Often, the best advice is to put yourself in their shoes, even if they rarely ever place themselves in your shoes. If you understand the Opposition, you can understand your place in the battlefield even better.

The Art of War in Retail: Terrain

May 25, 2010

Chapter 2
As the Opposition–customers–enter the battlefield, the terrain greatly affects the destination, the movements, and the actions of the Opposition. Understanding terrain, you have direct control of these movements. You can force the Opposition in a certain direction, you can choose where they go and what they do.

Mountains- Firstly, these are large, built structures, generally known as walls–they cannot move, thus the Opposition must move with or around them. In a sense, it traps them, because they cannot go around it. The Opposition cannot avoid you when next to Mountains. Secondly, these large landmasses are hard to climb and maneuver through–product is placed high, easily visible, but often attractive items are placed on these walls. Because of the sheer size of these masses, they are also effective at being seen from a distance–which is good for advertising and marketing. All traffic slows down at mountains, as some of the flashier and more amazing Soldiers–clothing–are displayed here. Very popular pieces of clothing are always placed on Mountains for this very reason.

Hills- Firstly, these are smaller structures–tables and other smaller, movable structures–thus easier to pass by the Opposition. Because of the size, the Opposition will go around these, and even move to avoid you when possible. Generally, high-selling product will be placed on the first Hills as you enter the store to take the initial bombardment–but Mountains will garner the main attention after this. Similar themed items will be placed on Hills. Hills can be totally engulfed by Opposition forces, as all parts are accessible. Because of the smaller size, the amount of Soldiers–clothing–present is much smaller. Yet, the devastation can be titanic, since Hills have only folded clothing and no hanging clothing.

Fields and Forests- Areas of light coverage, not as well suited for soldiers in a retail battlefield, these are racks and small tables able to take losses and keep on coming back–because they are less popular, or forgotten items, even ones that have a really high-price point. In a sense it is like a forest, because the Soldiers are well-hidden, and almost invisible. The Opposition must ‘want’ these items, thus they aren’t the hottest sellers–they aren’t items you’ll buy ‘just because’..

Streams- The course and movement of traffic will flow depending on how you set up the Mountains and Hills. This movement is Streams. You can diagram it as–the Opposition enters, they approach the initial Hill, then they face the Mountain, do they go to the next Mountain or another Hill? You can watch the ebb-and-flow understanding what is a popular destination and what is just forgotten. Once you get an idea of the flow of these streams, you will know where to position yourself, as General, to take care of your troops. You may also move Soldiers around: if one Hill is never attacked, you may move it closer to a Stream so the Opposition will pass by it; i.e. a Hill between two Mountains cannot be avoided. By moving very popular clothing to more remote locations, you know the Opposition will still search for it–because they want it. In this way, you have altered a Stream.

Using these tactics, you can appropriately prepare Mountains and Hills for battle. By watching Streams, you can choose what is best where. How will you develop your tactic? It depends on what it important to you. As a General and a Champion, you also learn where you want to be–in the back, watching your troops in battle, where no Opposition goes, ready to reinforce your troops or replenish them when defeated, or do you stand in the front lines battling the Opposition, helping to turn tides and moving them appropriately. Gaining skill and strategy in this area takes time, patience, and understanding. Once you do understand, you can make your entire Battlefield profitable, every Hill and every Mountain becomes a destination, and Streams will touch every shore.

Art of War: Retail

May 24, 2010

Chapter 1
For some of my trainees who wanted something more entertaining, more in-depth and dynamic–something to stop them from yawning during their first days, I developed the Art of War for Retail. I used to love the Art of War as a book, and how so many different people used it in business, management, and even love. It wasn’t very hard to translate it into the retail world, since it is so similar to a battlefield. Just imagine, at the end of the day, all the slain clothing laid in heaps, tired and exhausted salespeople, and the customer marching away in semi-triumph. Yet, we still win if they are leaving with something from our store, right?

As an introduction, you must consider the salespeople as Generals on a battlefield–which is the store. Their armies are the large array of clothing lined up and ready for the Opposition–customers. Each piece of clothing is a Soldier. The better trained your armies are, the better off you’ll be at the end of the day–this means having piles folded nicely, organized so they are sized properly, and enough of them to take hits all day long. The better warriors will take less hits before they are bought and carried off the battlefield. Once the customer makes it past the clothes and attacks you–you know you don’t have their size, or your product they want isn’t easy to find–thus you engage in hand-to-hand selling. You end up in parlay or under direct siege. You run for reinforcements, bringing out piles of soldiers to litter the battlefield. You may distract and disorient the Opposition, sending them in different directions against different armies you have at hand. As the battle rages, more and more casualties are piled up, wounded bodies are lying around, waiting for your gentle ministrations to bandage their cuts and get them back into the war. You are the recruiter, and many times, you pile and fold your own wins and losses. You may regret forgetting an insignificant pile if it ends up being your critical weak-point.

Now that you know the battlefield, and the units, you must understand the tactics that are needed to ensure victory every day! You must not only survive, but succeed! Welcome, to the Art of War: Retail.