There is a man shopping, he’s looking for an item. He asks for a sweater that zips down the middle.
Okay, can you list three real pieces of clothing which fulfill this criteria in a Men’s store? A sweater and it zips down the middle. Think about it. Okay, time’s up.
1. A hoodie, right? Nope.
2. A zip cardigan? Nope, wrong again.
3. What else is there? Some half-zip, mock-turtle neck mishap? Or maybe a sweater-vest which zips down the middle, because that’s trendy, and oh-so awesome, right? Not.
Whatever it is, we didn’t have what he was looking for. It’s not what he was talking about. So what was this? Some item that doesn’t yet exist, which he hopes someone will eventually design one day? If it’s that revolutionary, he might have to design it himself, or he’ll never find it. There are certainly only so many options when it comes to a sweater which zips down the middle.
Customer Types: FashioNOTstas, Tailor-Made
Tags: cardigan, concept, consumer, customer, design, designer, dream, hood, hoodie, imagine, jacket, mock, retail, sales, salesperson, sweater, track, trend, trendy, turtleneck, vest, zip, zipper, zips