I’m in the process of putting away clothes, and a woman stops me. She’s dressed in a basic T-shirt–and by basic, I mean one of those free shirts you get from volunteering at activities, not one you’d pay for as athletic and comfort-wear. She is also wearing an aged, khaki short, and dirty tennis shoes. I am telling you this because as a salesperson, you can get an idea of what your customer might be looking for based on their ‘wardrobe’–because many people come to shop in what they feel comfortable in. Some people will dress beautifully to shop, because they feel ‘comfortable’ looking good when they go out; the same with people who wear Ts, old shorts, and dirty tennis shoes. With this information aside…
“Excuse me, do you have any navy blue T-shirts?”
I stand for a second thinking about her question, and observing what she’s wearing, as I look around me. I answer her, matter-of-factly, “No, I’m sorry. We mostly have these shades of light blue, and these other shades, but no navy blue.” I point out the styles of T-shirts nearby, and the color assortment we carry. I tell her how the season is currently vibrant colors–and for those who know Spring, this includes pastels, etc.
She just looks at me, and turns, maybe 45-degrees. She doesn’t even take a step away from me, and asks the nearest coworker, “Excuse me, do you have navy blue T-shirts?”
Seriously, what the hell? I’m standing right here, I can still hear you. So my coworker takes her on a ‘journey’ around the store to show her all the shirts she ‘won’t’ want. By ‘won’t want’, I mean literally, I just explained her outfit, and my coworker is showing this woman all these frilly navy blue tops, and other tops which don’t match this woman and she wouldn’t even appreciate. Even worse, my coworker turns and asks, “Hey, this is navy blue, right?” Because the woman is arguing that it’s not navy blue. Seriously, if she doesn’t even know what color ‘navy blue’ is, why is she looking for it?
I answer distantly, “Sure, if you think so. Yeah.” I just walk away.
You see, as a customer, when I’m looking for something specific, I hate when salespeople give me the run-around and ‘try’ to push a sale on me showing me ‘other options’. If I ask for a silver cardigan, I don’t want to be shown red, white, or blue cardigans. I don’t want to be shown a mock-turtle neck. I don’t want to see polos, nor do I care about your specials or sales. I’m looking for a silver cardigan, if you don’t have one–say you don’t have one. Don’t waste my time. Let me look for what I need, and if anything, tell me where I can find my cardigan. Thus, I tell people if we have or do not have what they are looking for, and I give them advice where to look–if I know anyplace. I would not be like a coworker trying to show ‘other options’ which aren’t even what I asked for.
Customer Types: The Dumb
Tags: ask, blue, coworker, dirty, distract, find, free, frills, frilly, haynes, hunt, khaki, light, locate, location, memoirs, navy, old, options, question, retail, sales, salesperson, scavenger, search, shirt, shirts, sky, t, t-shirt, tee, tennis, time, ts, volunteer, waste